Designing all Marketing and Sales enablement collateral
to improve the sales team's productivity and close more deals.
Providing prospects with the information they require
to understand the product and services better.
These brochures explain how the 26 globally benchmarked TRACC Best Practices optimise plan, source, make and deliver processes across the end-to-end value chain.
The new design offers a detailed overview of how the TRACC system, services and support drive world-class performance and enhanced brand awareness through consistent creation and promotion of high-quality content.
Fresh content was developed for the TRACC website in 4 global languages and promoted across multiple marketing and social channels.
I designed a monthly e-newsletter ‘The TRACC Community’ that publicised the latest content and nurtured an increasingly engaged network.
You have exceeded my expectations in every way and make coming to work such a joy. Thank you for the exponential talent you bring to the team.
The selection of case studies showcases how TRACC is helping leading organisations unlock greatness (with various TRACCS) across the value chain. Purpose:
• Showcasing increased RIO with implementation.
• Leveraging best practices and testimonials.
• Understanding complex issues and offering solutions.
Information is easy to scan and read. The arrangement of elements on the page guides users to what they need first, second, and so on.
Left only elements that are the most important for user task. Optimised both content and functional elements for fast visual scanning. F-shape, Z-shape, and E-shape for blogs.
Prominently featured crucial functions and hid less frequently used functions.
Insured all internal links stood out. This led to more downloads and form submissions.
We worked on a content strategy extremely targeted to our buyer persona's needs and pain pionts.
Included motivations, buying triggers and questions customers ask themselves along the way during the buying process.
Email designs should be attention-grabbing, aesthetically pleasing and on brand. Great email design will resonate with your audience more effectively and convert people into paying customers.
Capture their attention so that they want to open.
Break up written content with memorable experiences.
Visual content is organised and easy to consume and navigate.
Designing all ads and post for social media and google. Key insights of how digital advertising helped improve our performance and organic marketing efforts:
• An increase in brand awareness and conversions.
• Leveraging target audience and analytics of platforms.
• Understanding and measurements of ad tactics.
